De ce o bicicletă de marcă veche de 137 de ani face cărți de joc Ape NFT plictisite

Clubul de iahturi Bored Ape a atras o serie de celebritate și proprietarii de mărci în ultimul an și jumătate. Unii folosesc NFT opera de artă ca simbol de stare, în timp ce alții ating IP-ul pentru a crea și a-și vinde propriile produse. Cel mai recent astfel de brand care a revendicat proprietatea este unul unic într-adevăr: o marcă fizică de cărți de joc înființată în anii 1880.

Bicycle Playing Cards, brandul de lungă durată aflat acum sub compania-mamă Cartamundi, a anunțat astăzi că a achiziționat un Bored Ape NFT și că intenționează să creeze și să vândă cărți de joc fizice folosind opera de artă. De asemenea, marca își propune să colaboreze cu alți proprietari de maimuțe pentru a crea eventuale pachete suplimentare cu tematică NFT.

“It’s communities like the Bored Ape Yacht Club that are shaping the future of the internet and the future of Web3,” Cartamundi Global VP of Brand Commercialization Masha Ievseieva told decriptaţi. “The holders that are part of the community, they are pioneering and are the most innovative in the space.”

As with many other Bored Ape-themed products, Bicycle’s upcoming playing cards are not the result of an official licensing agreement with the NFT brand or its creator, Yuga Labs. Instead, holders of the Ethereum NFT-urile sunt automate acordate drepturi permisive pentru a crea opere de artă și produse derivate și chiar să le vândă publicului.

Suporturile Bored Ape și-au folosit lucrările de artă deținute pentru a crea lucruri precum restaurante fast-food, benzi virtuale, ambalaje pentru alcool și marijuana, jucării, îmbrăcăminte și multe altele. Raperii Snoop Dogg și Eminem și-au folosit chiar opera de artă pentru a crea avatare 3D care au interpretat cântecul lor în colaborare la MTV Video Music Awards de anul acesta.

Bicycle purchased Bored Ape # 1227 in June for just over 103 ETH, or nearly $187,000 worth at the time. Crypto payments firm Moonpay apparently facilitated the purchase, based on public blockchain data, as it has for celebrities like Jimmy Fallon and Post Malone.

An NFT is a blockchain token that works like a proof of ownership for an item, including digital goods like artwork, profile pictures, and video game items. The Bored Ape Yacht Club is one of the most valuable and successful projects in the NFT space, generating aproape $ 2.5 miliarde in trading volume to date from its original collection.

Bicycle isn’t the first notable brand to buy a Bored Ape—Arizona Iced Tea purchased one in 2021, but ran afoul of Yuga Labs’ licensing restrictions. Meanwhile, brands like Budweiser și Viza have purchased valuable NFTs from other notable projects.

Ievseieva said that Bicycle specifically chose an Ape with a joker playing card in a helmet, one of just 2% of the 10,000 total Ethereum NFTs that have that attribute. It also has a futuristic-looking visor, which she said makes the character look like a “Metaverse explorer,” nodding towards the brand’s ongoing ambitions in the Web3 spațiu.

Bicycle plans to release a physical deck of playing cards next year featuring its Bored Ape artwork not only on the packaging, but on the individual cards as well. Ievseieva said that it’s planned to be released widely to the public, but that the brand may also release exclusive decks for holders as well.

Furthermore, Bicycle intends to engage with the community of Bored Ape holders in the weeks ahead and seek potential collaborators, whose owned Apes could also be used for additional decks of cards down the line.

This isn’t Bicycle’s first step into Web3. Late last year, the brand released its own collection of Ethereum NFTs in which artists imagined what playing cards would look like in the future. The NFTs also enabled holders to receive a limited-edition deck of physical cards. Ievseieva described the moves as a way to bring the legacy brand and its fans into Web3.

“It’s actually a natural progression of the brand, because what we want to do is bridge tradition with innovation,” she told decriptaţi. “NFTs are becoming part of our daily lives, and we want to make sure that we bring our community into this future.”