Sports teams and leagues are searching for different ways to engage with and connect to new audiences to attract younger people and improve engagement among sports enthusiasts.
Major League Baseball is following a similar path and made the announcement regarding its collaboration with an NFT gaming firm, Sorare, for launching an NFT-based fantasy-style game this summer.
Source: https://www.thecoinrepublic.com/2022/08/15/mlb-sorare-collaborates-to-develop-nft-game/