Walmart announced today that it is entering metaversul with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” The new virtual worlds from Walmart are designed for younger customers. The worlds let players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend live concerts, win fashion competitions, and more.
It’s also the first time the Walmart store uses virtual worlds as it continues to explore new ways to reach Generation Alpha and Gen Z. Walmart has previously tried other virtual technology, such as its AI-powered virtual try-on technology.
Walmart jumps into Roblox and furthers into the metaverse
With the introduction of two new experiences in the gaming platform Roblox, retail behemoth Walmart (WMT) is allowing people to enter the metaverse through its creation. This initiative has come about following the entity’s filing of seven trademarks at the end of December that indicated its intention to create and sell virtual items in the metaverse.
Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there […] So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play […] This is another step of reaching our customers in unexpected ways and in the places where they’re spending their time. We are excited to be one of the first major retailers to do this.
William White, chief marketing officer of Walmart U.S.
The experiences provide fresh, unique interactive content and entertainment for customers, bringing the best of Walmart’s ‘aisles’ to life in a virtual environment. Walmart Land will deliver the greatest fashion, style, beauty, and entertainment items directly to the global Roblox community of over 52 million daily players.
The retail corporation is continuing to bring the fun with Walmart’s Universe of Play – the ultimate virtual toy destination in Roblox, just in time for those holiday wish lists.
Source: https://www.cryptopolitan.com/watch-inside-the-walmart-metaverse/