FC Barcelona și Crypto Exchange WhiteBIT își strâng mâna pentru un parteneriat global

One of the most successful soccer clubs in Europe – FC Barcelona – inked an agreement with the cryptocurrency platform WhiteBIT.

Тhe trading venue will serve as the Official Cryptocurrency Exchange partner of the team until June 2025.

Barca’s Next Crypto Step

Într-un oficial anunț on its website, the soccer giant claimed that the partnership with WhiteBIT will underpin its commercial strategy and consolidate its “international expansion” by remaining a “benchmark both on and off the pitch.”

WhiteBIT and FC Barcelona intend to offer a variety of online and offline activities to bring together crypto participants and soccer fans. The exchange will also collaborate with Barcelona’s handball, basketball, roller hockey, and futsal teams.

The Spanish club revealed that another main target of the initiative is to raise awareness about cryptocurrencies and their merits to the sports community, adding that WhiteBIT’s logo will be visible on the legendary Camp Nou stadium during match days.

Commenting on the matter was Juli Guiu – FC Barcelona Vice president of the Marketing area:

„Suntem încântați să anunțăm acest nou parteneriat, un alt exemplu al angajamentului Clubului față de inovare. În plus, acesta este un parteneriat care ne va ajuta să continuăm să creștem și să dezvoltăm strategia noastră globală de expansiune comercială, consolidând și mai mult Clubul, rămânând în același timp un reper într-un domeniu din ce în ce mai competitiv”.

Volodymyr Nosov – CEO of WhiteBIT – described the collaboration between his entity and FC Barcelona as a “significant step for the community as a whole.” 

“We dream, and we dream big, hence we’re sure that our cooperation will bring a new experience of using cryptocurrencies, their accessibility, and comprehensibility for everyone. From the very first days, we have been inspired to bring the future closer and set a new level of integration of crypto solutions into our lives,” he added.

Barcelona’s Previous Crypto Efforts

The Catalan soccer club sărit on the bandwagon in 2020 by joining forces with the crypto project Chilliz. The partnership aimed to introduce a specific token, ticked BAR.

Barca doubled down on its endeavors last November by semnare a global partnership with the NFT marketplace Ownix. Both parties vowed to release digital collectibles representing iconic events from the team’s history, like displaying the record 75 trophies it won in Spain and the 5 UEFA Champions League titles.

A few weeks later, though, Barca încheiată its agreement with Ownix as one of the latter’s consultants – Moshe Hogeg – was arrested for several offenses, such as fraud and sexual assault.

Surprisingly, the club strangere de maini with its biggest rival – Real Madrid – earlier this year, filing for a joint Metaverse trademark application. The soccer colossuses sought to offer NFTs, virtual clothing, cryptographic software for managing cryptocurrency transactions, and downloadable software for using as an e-wallet.