După ce a acceptat plățile cripto, Tag Heuer se concentrează acum pe NFT

The Swiss luxury watchmaker – Tag Heuer – said it will help its clients “stay in tune” with the rapidly changing world. As such, the company introduced a smartwatch feature that allows customers to show off their non-fungible token (NFT) collections.

Diving Into the NFT Universe

Last month, Tag Heuer colaborați with Bitpay to enable users to pay for luxury products in Bitcoin (BTC), Ether (ETH), and other cryptocurrencies. As of the moment, the offering is only available when customers purchase on the company’s US website.

Într-un recent anunț, the firm revealed it will take “another bold step into the world of Web3” by launching an NFT viewer. Clients could use the feature to display their non-fungible token collections, which will be secured by verified proof of ownership.

„TAG Heuer prezintă o nouă modalitate de a aduce aceste lucrări de artă valoroase și foarte de colecție în lumea reală. Pentru prima dată, acestea pot fi purtate la încheietura mâinii cu dovada verificată a deținerii. TAG Heuer Connected Caliber E4 vă permite să afișați lucrări de artă NFT pe ceasul dvs. conectând portofelul cripto pentru a garanta autenticitatea.”

The company explained that users could pair their smartphones with the feature and transfer multiple NFTs. The watch face has three different ways of showing time while also displaying digital artworks. Moreover, individuals can connect the addition to popular cryptocurrency wallets, including Metamask and Ledger Live.

Tag Heuer praised the initiative predicting that digital collectibles could become a vital part of the cryptocurrency sector and unlock new use-cases in the future.

“It’s a brave new world out there,” the firm concluded.

Prada Also Joined the NFT Club

Another renowned fashion and luxury brand that hopped on the non-fungible token bandwagon recently is Prada. A few weeks ago, the Italian company introdus an NFT collection built on the Ethereum blockchain, depicting a series of gender-neutral shirts launched in 2019.

Prada disclosed that every owner of a physical shirt will be gifted with a digital collectible. The latter will include a unique number corresponding to each piece of clothing:

“Each Timecapsule drop will be linked to both a gender-neutral physical product and a gifted NFT, a GIF of the capsule video which represents the digital version of the physical item.”

Featured Image Courtesy of WWD