Manchester United, one of the largest football clubs in the United Kingdom, has jumped into the crypto space by inking a massive sponsorship deal with blockchain platform, Tezos, according to a report by Atlantic.
Though not officially confirmed yet, the club will receive more than £20 million (around $27 million) every year by allowing the blockchain company to sponsor the training kit. The report further stated that the club finalized filming the promotional material for the deal.
Cripto și fotbal
Manchester United este unul dintre cele mai populare cluburi de fotbal engleze cu o bază de fani la nivel mondial. Are o istorie bogată, iar unii dintre cei mai buni jucători joacă pentru club. Orice afacere de branding cu infrastructura clubului va oferi cu siguranță oricărei companii o expunere masivă.
Acordul blockchain vine atunci când contractul anterior de opt ani de sponsorizare a tricoului al clubului de fotbal, în valoare de 120 de milioane de lire sterline, cu compania americană Aon, a expirat la sfârșitul sezonului trecut. Acum, jucătorii lui Manchester United poartă tricouri cu sigla Teamviewer pe ei.
Before finalizing the deal with Tezos, the club reportedly held discussions with other potential sponsors, including several blockchain companies too.
The Manchester United-Tezos deal might also be expected to go beyond trading kit collaboration as the two might be working on technology spaces like metaverse and web 3.0.
Blockchain companies’ interest in football or other football clubs is not new. Several such deep-pocket startups inked deals with Premier League clubs like Wolves and Norwich. Dozens of footballers are also issuing their non-fungible tokens (NFTs) to enhance fan engagement.
Another popular English football club, Manchester City recently ended its collaboration with a decentralized finance (DeFi) platform for its ties with a controversial Israeli businessman, who was recently charged with fraud.
Manchester United, one of the largest football clubs in the United Kingdom, has jumped into the crypto space by inking a massive sponsorship deal with blockchain platform, Tezos, according to a report by Atlantic.
Though not officially confirmed yet, the club will receive more than £20 million (around $27 million) every year by allowing the blockchain company to sponsor the training kit. The report further stated that the club finalized filming the promotional material for the deal.
Cripto și fotbal
Manchester United este unul dintre cele mai populare cluburi de fotbal engleze cu o bază de fani la nivel mondial. Are o istorie bogată, iar unii dintre cei mai buni jucători joacă pentru club. Orice afacere de branding cu infrastructura clubului va oferi cu siguranță oricărei companii o expunere masivă.
Acordul blockchain vine atunci când contractul anterior de opt ani de sponsorizare a tricoului al clubului de fotbal, în valoare de 120 de milioane de lire sterline, cu compania americană Aon, a expirat la sfârșitul sezonului trecut. Acum, jucătorii lui Manchester United poartă tricouri cu sigla Teamviewer pe ei.
Before finalizing the deal with Tezos, the club reportedly held discussions with other potential sponsors, including several blockchain companies too.
The Manchester United-Tezos deal might also be expected to go beyond trading kit collaboration as the two might be working on technology spaces like metaverse and web 3.0.
Blockchain companies’ interest in football or other football clubs is not new. Several such deep-pocket startups inked deals with Premier League clubs like Wolves and Norwich. Dozens of footballers are also issuing their non-fungible tokens (NFTs) to enhance fan engagement.
Another popular English football club, Manchester City recently ended its collaboration with a decentralized finance (DeFi) platform for its ties with a controversial Israeli businessman, who was recently charged with fraud.
Sursa: https://www.financemagnates.com/cryptocurrency/news/manchester-united-inks-20m-deal-with-blockchain-platform-tezos/